Sun Tzu Quotes

If ignorant both of your enemy and yourself, you are certain to be in peril.

Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.

The art of war is of vital importance to the state. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.

The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.

To see victory only when it is within the ken of the common herd is not the acme of excellence.

Attack him where he is unprepared, appear where you are not expected.

When envoys are sent with compliments in their mouths, it is a sign that the enemy wishes for a truce.

Victory usually goes to the army who has better trained officers and men.

If we know that our own men are in a condition to attack, but are unaware that the enemy is not open to attack, we have gone only halfway towards victory.

Pretend inferiority and encourage his arrogance.

If fighting is sure to result in victory, than you must fight, even though the ruler forbid it; if fighting will not result in victory, then you must not fight even at the ruler’s bidding.

Invincibility lies in the defence; the possibility of victory in the attack.

Balk the enemy’s power; force him to reveal himself.

If your opponent is of choleric temper, irritate him.

There has never been a protracted war from which a country has benefited.

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.

Victory is reserved for those who are willing to pay its price.